![]() ![]() Three years later, she graduated to designing the pieces she sold, a natural transition given her innate ambition.Īs social media grew in popularity, Strauss found a following of like-minded tastemakers interested in her every move-business, pleasure, and everything in between. ![]() Known for her impeccable eye and timeless taste, Strauss started the company in 2010 as a jewelry curator who sold her favorite pieces at local gatherings in Los Angeles. "Everybody asks me if my parents are in this business because typically with jewelry, it's a family generational thing, but I started from scratch." "I fully fell into jewelry," Strauss says, seated on a pink couch inside her West Hollywood home. Emily Faith Strauss's wildly popular fine jewelry line, EF Collection-beloved by Jennifer Lopez, Reese Witherspoon, and Zoe Saldana-has come of age alongside the designer herself. ![]()
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